Google CEO Sundar Pichai Highlights Bharat GI Coffee at India AI Summit 2026
In a notable moment at the India AI Impact Summit 2026, Google CEO Sundar Pichai made a special appearance at the Bharat GI Coffee Lounge located in Bharat Mandapam. This event showcased Indian GI Coffee as a flagship product under the newly launched 'Bharat GI' initiative, a national program designed to promote India's Geographical Indication products on the global stage.
Union Minister Piyush Goyal Shares the Moment on Social Media
Union Minister of Commerce & Industry Piyush Goyal captured the occasion by posting on X, stating, "When @SundarPichai drops by for a sip, you know it's truly worth it! The world is raising a cup to Bharat GI Coffee at #IndiaAIImpactSummit2026." The Bharat GI Coffee Lounge is open from February 17 to 20, providing attendees with an immersive experience of India's authentic offerings.
What is the Bharat GI Initiative?
The Department for Promotion of Industry and Internal Trade (DPIIT) introduced the Bharat GI brand to highlight India's unique heritage to international audiences. This initiative positions these special products as "A World Exclusive," aiming to secure the international recognition they deserve by emphasizing their irreplicable qualities.
Elaborating further, Minister Goyal posted on X, "Dear world, ready for a cup of something truly exclusive? India's GI products carry centuries of skill, community knowledge, and geography that cannot be replicated." He stressed that Bharat GI begins with Indian GI Coffee, inviting global consumers to experience India's authenticity through its distinct aroma and flavor profiles.
Details of the Bharat GI Program
Located on the first floor of Hall 14 in Bharat Mandapam, Bharat GI serves as India's national umbrella initiative for Geographical Indication products. Launched by DPIIT, it seeks to promote a diverse range of unique Indian products, including:
- Coffee
- Spices
- Handicrafts
- Textiles
These items embody the distinct heritage, skills, and geographical origins of their respective regions. Branded as "A World Exclusive," the Bharat GI initiative aims to provide these products with global recognition, premium positioning, and enhanced international visibility, starting prominently with Indian GI coffee.
The showcase at the India AI Impact Summit 2026 underscores the strategic effort to integrate India's cultural and economic assets into high-profile global events, leveraging technology and innovation to boost export potential and consumer interest worldwide.
