YAAP Digital Limited (NSE: YAAP | INE0U0J01015), a rapidly growing digital-first media and marketing solutions company in India, has announced the appointment of Mr. Sambit Mohanty as Group Chief Creative Officer (GCCO). This strategic move marks a significant step in the company's growth trajectory.
Vast Experience in Advertising and Brand Building
Mr. Mohanty brings over two decades of expertise in advertising, brand development, and integrated marketing communications. Prior to joining YAAP, he served as Creative Head for North and South India at McCann Worldgroup. His career includes leadership roles at prominent agencies such as JWT, DDB, Bates, Elephant Design, and McCann Worldgroup.
Role and Responsibilities at YAAP
In his new capacity, Mr. Mohanty will oversee creative strategy and excellence across the YAAP network. He will focus on strengthening the company's integrated creative, content, influencer marketing, and AI-driven marketing capabilities. Collaborating with teams across various markets, he aims to deliver innovative, technology-enabled brand solutions for clients.
Industry Recognition
Mr. Mohanty's work has earned accolades at prestigious global and regional platforms, including Cannes Lions, Clio Awards, D&AD, One Show, Spikes Asia, and Effies. This recognition underscores his ability to drive impactful creative campaigns.
Company's Commitment to Leadership Talent
This appointment reflects YAAP's continued investment in top-tier leadership, reinforcing its ambition to build a world-class integrated marketing and technology platform.
Dr. Atul Hegde, Chairman & Managing Director of YAAP Digital Limited, commented: "As YAAP enters its next phase of growth, we are investing in world-class talent. Sambit's appointment reflects our ambition to build a globally influential marketing company from India."
Mr. Sambit Mohanty added: "The traditional boundaries between advertising, content, social media, and technology no longer exist. YAAP's entrepreneurial mindset and digital DNA made this opportunity compelling."
About YAAP Digital Limited
YAAP Digital Limited is a digital marketing, content, and technology services company that helps brands connect with digital-first consumers. Its integrated approach combines creative storytelling, data-driven insights, and AI-powered marketing technologies. The company offers services including influencer marketing, content creation, performance marketing, UI/UX design, media buying, and marketing analytics.
Operating under the YAAP brand in India, the United Arab Emirates, and Singapore, the company has a strong regional presence. With a team of over 100 professionals and nearly a decade of experience, YAAP has executed successful campaigns across sectors such as financial services, consumer goods, tourism, automotive, technology, healthcare, and government projects.
For FY26, YAAP reported total income of ₹188.73 crore, EBITDA of ₹31.74 crore, and net profit of ₹22.20 crore. The company was listed on NSE Emerge in March 2026.
