Casio Computer Co. Ltd, the parent company of Casio India, has launched its flagship G-SHOCK Exclusive Store on Linking Road in Santacruz West, Mumbai. This expansion brings the brand's total retail footprint to 12 stores in Maharashtra and 8 in Mumbai, marking a significant step in its retail growth across India.
Strategic Location and Store Design
The new store is situated on Linking Road, one of Mumbai's most vibrant high-street retail destinations, known for its high consumer footfall and appeal among fashion-forward Gen Z and millennial shoppers. Spanning 890 sq. ft., the store features contemporary retail aesthetics inspired by G-SHOCK's bold and rugged DNA, including unique mural-based art that enhances the customer experience. The location is surrounded by leading global and premium lifestyle brands, making it an ideal destination for watch enthusiasts and style-conscious consumers.
Product Range and Collections
The store showcases an extensive range of timepieces, including G-SHOCK's rugged collections. Notably, the premium MR-G collection is being showcased in India with an expanded lineup, alongside MT-G and the latest limited-edition models. Popular series such as the 5000, 5600, 6900, 110, and 2100 lines are also available. In addition, the store offers the Edifice collection, highlighting motorsports DNA and the fusion of technology and design, the neo-retro appeal of the Vintage range, and timeless everyday styles from the Casio collection.
Management Comment
Speaking on the launch, Mr. Takuto Kimura, Managing Director of Casio India, said, "The launch of our flagship G-SHOCK Exclusive Store on Linking Road reflects our continued commitment to strengthening G-SHOCK's retail presence in India and offering consumers a highly immersive brand experience. Mumbai continues to be one of our most significant markets, driven by a strong culture of fashion, individuality, and premium lifestyle consumption." He added that the store aims to bring the bold spirit of G-SHOCK closer to consumers while showcasing the latest collections in a dynamic and creatively inspired space.
Store Details and Operations
The store is located at Unit No. 2, Ground Floor, Link Palace, Linking Road, Opposite Standard Chartered Bank & Skechers Store, Santacruz West, Mumbai, Maharashtra – 400054. It operates daily from 10:30 AM to 9:30 PM, inviting visitors to explore the curated space that reflects creativity and self-expression.
About G-SHOCK and Casio India
G-SHOCK, a pioneering timepiece brand, was born in 1981 from a challenge to create a watch that could withstand any shock. Project Team Tough, led by Mr. Kikuo Ibe, developed over 200 prototypes over two years, culminating in a breakthrough shock-resistant design. Since its launch in 1983, G-SHOCK has sold over 100 million watches across 100 nations, approaching its 40th anniversary in 2023. Casio India Co. Pvt. Ltd., the Indian subsidiary of Casio Computer Co., Ltd., has been operating in India since 1996, marketing timepieces, electronic musical instruments, and calculators. The company is committed to innovation and quality, guided by its corporate creed of "creativity and contribution."
