If you've been dreaming of owning the legendary Mahindra Thar, the rugged three-door SUV renowned for conquering any terrain, be prepared to dig a little deeper into your pockets. The Indian automotive giant has implemented a price increase for its iconic off-roader, just months after offering festive season discounts following a GST rate reduction.
Immediate Price Revision Across the Thar Lineup
The Mahindra Thar has become pricier by a uniform ₹20,000, with the new pricing effective immediately. This adjustment applies to nearly all variants of the SUV, impacting both petrol and diesel engine options, as well as two-wheel drive (2WD) and four-wheel drive (4WD) configurations.
Which Variants Are Affected?
The price hike encompasses all LXT variants of the Mahindra Thar. However, in a relief for budget-conscious buyers, the base AXTL 1.5 Diesel 2WD variant remains untouched, retaining its previous price point. This strategic move allows the entry-level model to stay accessible while the higher-spec trims absorb the cost increase.
Drivers Behind the Price Increase
This revision is part of Mahindra's annual price adjustment cycle. The company cites escalating input costs as the primary reason, fueled by factors such as:
- Rising raw material prices
- Persistent inflationary pressures
- Overall increases in production and operational expenses
Detailed Look at the Revised Price List
Here is a comprehensive breakdown of the old versus new ex-showroom prices for the Mahindra Thar, highlighting the changes across its popular variants.
Mahindra Thar: Old vs New Pricing (Ex-Showroom)
Base Variant (Unaffected):
- ATX 1.5L diesel 2WD MT: Old price – ₹9.99 lakh, New price – ₹9.99 lakh (No change)
LXT Variants (₹20,000 Increase):
- LXT 1.5L diesel 2WD MT: Old – ₹12.19 lakh, New – ₹12.39 lakh
- LXT 2.0L petrol 2WD AT: Old – ₹13.99 lakh, New – ₹14.19 lakh
- LXT 2.0L petrol 4WD MT: Old – ₹14.69 lakh, New – ₹14.89 lakh
- LXT 2.2L diesel 4WD MT: Old – ₹15.49 lakh, New – ₹15.69 lakh
- LXT 2.0L petrol 4WD AT: Old – ₹16.25 lakh, New – ₹16.45 lakh
- LXT 2.2L diesel 4WD AT: Old – ₹16.99 lakh, New – ₹17.19 lakh
Market Position and Post-Hike Pricing Insights
Despite this price adjustment, the Mahindra Thar continues to reign as India's most sought-after lifestyle off-road SUV. Its blend of rugged capability, modern features, and iconic design keeps it at the top of many adventure enthusiasts' wish lists.
After the hike, the entry point for the LXT range now starts at ₹12.39 lakh (ex-showroom) for the LXT 1.5L diesel 2WD MT, up from ₹12.19 lakh. The most affordable automatic variant, the LXT 2.0L petrol 2WD AT, is now priced at ₹14.19 lakh, while the top-end LXT 2.2L diesel 4WD AT commands ₹17.19 lakh, reflecting the full ₹20,000 increase.
This move underscores the balancing act automakers face in maintaining value while navigating economic headwinds. For potential Thar buyers, it adds a new consideration to their purchase planning, emphasizing the importance of acting swiftly during promotional periods to secure the best possible deal.
