Servotech Siliguri Strikers, a leading franchise in the Bengal T20 League, has announced a partnership with Anmol Industries as the team’s Official Snacking Partner for Season 3 of the tournament. The announcement was made on June 19, 2026.
Partnership Details
Anmol Industries, a brand deeply rooted in Eastern India and cherished across generations, brings together taste, nostalgia, and everyday moments of joy. These values align closely with the spirit of cricket and the passionate fanbase of the Servotech Siliguri Strikers.
Under the agreement, Anmol Industries holds the rights to use team and player imagery alongside the franchise logo for marketing and promotional campaigns. The partnership will be amplified through integrated communication efforts across print, outdoor, television, digital, and social media platforms throughout the tournament.
Brand Visibility
As the exclusive snacking partner, players from both the men’s and women’s teams, along with official coaching staff, will sport the Anmol Industries logo on their match caps and helmets. This ensures prominent on-field brand visibility during live broadcasts. The brand will also be integrated into on-ground activations and fan engagement activities.
Franchise Strengths
The Servotech Siliguri Strikers have assembled a power-packed squad featuring Indian pace sensation Mohammed Shami, along with proven match-winners like Karan Lal, Ishan Porel, Sudip Chatterjee, and Vishal Bhati, among others. Backed by regional pride and an ambitious vision, the franchise aims to deliver an electrifying brand of cricket both on and off the field.
Quotes from Leadership
Rishabh Bhatia, Franchise Owner of Servotech Siliguri Strikers, said: 'We are delighted to welcome Anmol Industries to the Servotech Siliguri Strikers family as our Official Snacking Partner. Cricket and snacking have always gone hand in hand in Indian households, and Anmol is a legacy brand that has been part of countless everyday moments across Bengal and India. This partnership is about bringing fans even closer to the excitement of the game while celebrating the shared joy that both cricket and Anmol create.'
Abhishek Kumar, Marketing Head of Anmol Industries, commented: 'Cricket in Bengal is more than just a sport — it is an emotion that unites families, friends, and communities. At Anmol, we have always celebrated this spirit of togetherness through our wide and evolving portfolio ranging from biscuits and cookies to cakes and our newly introduced contemporary bakery range, loved across generations. Our partnership with the Servotech Siliguri Strikers presents an exciting opportunity to engage with millions of passionate cricket fans and strengthen our connection with consumers in the region. Seeing the Anmol brand prominently featured on the team’s caps and helmets as they strike big on the field perfectly reflects our own values of energy, excellence, and leadership. We look forward to a successful and rewarding association this season.'
About Servotech Siliguri Strikers
Servotech Siliguri Strikers is a premier cricket franchise representing the spirit and regional pride of North Bengal in the Bengal T20 League, organized under the Cricket Association of Bengal (CAB). Owned by Servotech Sports and Entertainment Pvt. Ltd., a subsidiary of Servotech Renewable Power System Ltd. (India's leading Solar Products & EV Chargers manufacturer), the franchise is dedicated to nurturing cricketing talent and promoting green energy usage.
About Anmol Industries
Anmol Industries Limited is a highly trusted and leading manufacturer of biscuits, cookies, and cakes in India. Operating with state-of-the-art manufacturing facilities, the brand has established a powerful market presence, particularly in Eastern and Northern India, bringing joy to millions of consumers daily.
Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.
