Lucknow: Over the past decade, Uttar Pradesh's tourism sector has undergone a remarkable transformation, emerging as one of India's fastest-growing tourism economies. This growth has been driven by improved connectivity, destination development, and a renewed focus on culture, heritage, and visitor experiences.
Expanding Tourism Map
From the spiritual centers of Ayodhya, Varanasi, Prayagraj, and Mathura to the heritage landscapes of Lucknow and Agra, the forests of Dudhwa, and the sacred geography of Chitrakoot and Naimisharanya, the tourism map of Uttar Pradesh is steadily expanding. New circuits, better infrastructure, and growing traveler interest are encouraging visitors to look beyond traditional itineraries and explore the state's diverse offerings.
'Visit My State' Campaign Launched
The government has now launched the 'Visit My State' campaign to encourage people to discover Uttar Pradesh through its destinations, cuisine, crafts, festivals, traditions, and local stories. The campaign seeks to deepen engagement with the state's cultural and natural assets while fostering pride and participation among residents themselves.
Tourism is creating opportunities for homestay operators, artisans, guides, performers, transport providers, food entrepreneurs, and small businesses. Against this backdrop, Uttar Pradesh Tourism and The Times of India are hosting the Discover UP: People, Places, Possibilities Conclave on Friday.
Conclave Details
Tourism Minister Jaiveer Singh will inaugurate the conclave, while Additional Chief Secretary of Tourism, Culture and Religious Affairs, Amrit Abhijat, will field questions on the theme. The event will bring together policymakers, tourism leaders, entrepreneurs, investors, hospitality stakeholders, academicians, and community representatives to discuss the next phase of the state's tourism journey.
Notable attendees include CEO of the State Transformation Commission, Manoj Kumar Singh; Secretary to the Chief Minister, Surendra Singh; and Professor Venkataramanaiah Saddikuti from IIM Lucknow, along with many who have benefited from the tourism boom.
Exploring Future Opportunities
The conclave will explore how tourism can create greater value for destinations and communities through stronger experiences, longer visitor stays, investment, innovation, and local participation. Discussions will range from grassroots success stories and tourism's multiplier effect on the economy to emerging destinations, new tourism products, and the future roadmap under the Visit My State initiative.
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