Oyo Assets, the property acquisition division of Oyo's parent company Prism, has successfully raised ₹125 crore in fresh funding from a consortium of institutional and private investors. The funding round was spearheaded by financial services firm InCred, marking a significant boost for the company's expansion plans in India's hospitality sector.
Strategic Funding for Hotel Portfolio Expansion
The newly acquired capital of ₹125 crore will be strategically deployed to strengthen Oyo Assets' presence across key leisure and business destinations throughout India. According to sources familiar with the development, the company plans to enhance its asset management capabilities while pursuing aggressive acquisition targets.
Oyo Assets is targeting twelve hotel acquisitions during the current financial year (FY26), with negotiations for seven properties already reaching advanced stages. These hotels will operate under PRISM's diverse portfolio of brands, including Sunday Hotels, Palette Hotels, Townhouse, and select United States-based brands.
Investor Confidence and Market Position
Saurabh Jhalaria, Chief Investment Officer at InCred, expressed strong confidence in Oyo Assets' business model and execution capabilities. "The early performance of the portfolio demonstrates resilience, consistent cash flows, and clear unit-level profitability in a sector that is increasingly attracting organised capital," Jhalaria stated.
He further emphasized that Sunday PropTech stands out for its coherent strategy and precision in execution. The recent capital infusion will empower the platform to acquire high-quality assets at scale while maintaining robust financial discipline, according to the investment chief.
Future Growth Trajectory
The additional funding will enable Oyo Assets to accelerate its growth ambitions and more actively scout for attractively priced hotel investment opportunities across the country. The company, which operates under the name Sunday PropTech, specializes in acquiring and developing premium to mid-premium hotel assets throughout India.
This strategic move comes at a time when the hospitality sector is witnessing increased interest from organized investors seeking stable returns. The funding round concluded on November 23, 2025, positioning Oyo Assets for substantial expansion in both leisure and business travel markets.
The company's focused approach to asset acquisition and management has demonstrated promising results, with the current portfolio showing consistent cash flow generation and unit-level profitability. This performance has bolstered investor confidence in the platform's ability to capitalize on emerging opportunities in India's rapidly evolving hospitality landscape.
