In a significant move to support modern parenting, Orchids The International School, a leading K12 school chain in India, has announced a major new collaboration. On December 16, 2025, the school launched an initiative named 'Parentology' in partnership with Times of India Parenting. This program is designed to directly engage parents across the nation by providing them with content that is inspiring, practical, and highly relevant to their daily lives.
What is the 'Parentology' Initiative All About?
The core vision of the campaign is to engage, empower and inspire parents. It plans to achieve this through a dynamic, multi-channel approach that blends actionable guidance with meaningful conversations rooted in contemporary culture. This partnership is a direct reflection of Orchids The International School's progressive and child-centric educational philosophy. The school is widely recognized for its modern teaching methodologies and its deep commitment to fostering not just academic excellence, but also emotional, creative, and critical thinking growth in students.
Through this association with a national platform like Times of India Parenting, Orchids aims to bring its extensive expertise, educator insights, and authentic student-driven stories to a much wider audience. This step is seen as a strategic move to strengthen the school's position as a forward-thinking leader in the next-generation education space.
Addressing the Modern Parenting Dilemma
Sharing his perspective on the pressing need for such an initiative, Naresh Ramamurthy, the National Academic Head at Orchids The International School, highlighted the challenges faced by today's parents. "Parenting isn't easy," he stated. He pointed out that in an era of information overload, where tools like ChatGPT often become a source for poorly summarized advice, it is crucial for parents to have access to genuine, real-world insights from professionals in the field.
"By joining hands with Times of India Parenting, we intend to connect with more new-age parents across the country to enable them to raise their children better," Ramamurthy explained. He expressed confidence that 'Parentology' will offer a grounded, sensible approach to parenting. It will also guide parents on how to stay meaningfully connected with their children's in-school experiences, ultimately helping to make parenting more relevant and less influenced by fleeting trends or memes.
A Year-Long Ecosystem for Holistic Parenting Support
'Parentology' is not a one-off campaign but is envisioned as a vibrant, evolving ecosystem of support that will unfold throughout the year. In today's complex world, where parents are actively seeking reliable guidance, inspiring narratives, and actionable strategies to nurture confident and future-ready children, this initiative strives to become an indispensable destination for holistic parenting content.
Orchids The International School's continued dedication to shaping learners with empathy, innovation, and a strong sense of purpose makes it a fitting partner for this ambitious undertaking. The 'Parentology' initiative promises to bridge the gap between school and home, empowering parents with the tools and knowledge they need to navigate the rewarding yet challenging journey of raising children in the 21st century.
