Chiranjeevi Addresses Casting Couch Allegations in Telugu Cinema, Advocates Professionalism
Chiranjeevi on Casting Couch: Firm Principles Prevent Exploitation

Telugu cinema icon Chiranjeevi has recently shared his perspective on the sensitive issue of casting couch allegations within the film industry, emphasizing the importance of professionalism and personal integrity. His comments come amid ongoing discussions about exploitation in the entertainment sector, particularly in Telugu cinema, also known as Tollywood.

Chiranjeevi's Stance on Industry Experiences

During a special event in Hyderabad, Telangana, celebrating the success of his latest film, Mana Shankara Vara Prasad Garu, Chiranjeevi addressed the gathering. He maintained that the film industry is largely a good and welcoming place to work, encouraging talented filmmakers to join. However, he delved deeper into the topic of negative experiences, suggesting that personal choices and situations might contribute to such incidents.

Professionalism as a Shield Against Exploitation

Chiranjeevi reportedly stated, "There may be references to casting couch or related incidents, but one must remember that if you work professionally and genuinely, the other person will also behave accordingly." He elaborated that being firm with one's principles can prevent others from taking advantage. "If you are firm with your principles, no one will attempt to take advantage of you. This is something I strongly believe in. Be professional and straightforward, and everyone will understand," he was quoted as saying by Gulte.

Contrasting Views from Other Actors

Chiranjeevi's remarks stand in contrast to firsthand accounts from actors who have faced exploitation. For instance, actor Fatima Sana Shaikh revealed encountering the casting couch early in her career when approached for a South Indian film role. She described a disturbing conversation where the caller implied inappropriate demands, prompting her to play dumb to gauge the extent of the situation.

Other actors, including Rithvik Dhanjani, Saiyami Kher, and Sudhanshu Pandey, have also admitted to similar experiences, highlighting a broader pattern of exploitation in the industry. These accounts underscore the complexities and challenges faced by newcomers and established professionals alike.

Success Amidst Controversy

Chiranjeevi's comments come as he enjoys the massive success of Mana Shankara Vara Prasad Garu, directed by Anil Ravipudi. The film, made on a budget of Rs 28-30 crore, has grossed over Rs 300 crore worldwide, outperforming other major releases like Prabhas' The Raja Saab and Sivakarthikeyan's Parasakthi. This commercial triumph adds context to his influential voice in the industry.

Broader Implications for Telugu Cinema

The discussion around casting couch allegations in Telugu cinema raises important questions about workplace ethics and safety. While Chiranjeevi advocates for personal responsibility and professionalism, the experiences shared by other actors suggest systemic issues that require collective action and awareness.

As the film industry continues to evolve, balancing success stories with calls for reform remains crucial. Chiranjeevi's perspective, rooted in his long-standing career, offers one viewpoint, but it also sparks dialogue on how to better protect individuals from exploitation in creative fields.