The 'Demonte Colony' horror franchise, masterminded by director Ajay Gnanamuthu, continues to be a formidable force in Tamil cinema. Following the success of the first film in 2015 and its sequel, the third installment is already generating massive buzz and impressive financial numbers even before hitting the big screen.
Blockbuster Business Before the First Shoot
In a remarkable feat, 'Demonte Colony 3' has secured a staggering pre-release business of approximately Rs. 50 crores through the sale of its non-theatrical rights. This substantial sum underscores the immense commercial value and audience anticipation surrounding the franchise. The digital streaming rights have been acquired by ZEE5, marking a significant deal for a Tamil horror title on an OTT platform. The satellite television rights are now with Zee Tamil, while the audio rights have been bagged by T-Series South.
Production Moves at a Frightening Pace
Buoyed by the success of the previous chapters, the team swiftly moved into production for the third part. The pre-production phase was completed rapidly, followed by a traditional puja ceremony held in July to mark the commencement of the project. Director Ajay Gnanamuthu, who has helmed the franchise from its inception, remains at the creative helm. He has promised to deliver another chilling and thrilling narrative, expanding the eerie world of Demonte Colony while retaining the signature dark and creepy atmosphere that fans adore. The film is crafted to offer a terrifying experience suited for both the communal thrill of theatres and the intimate scare of OTT platforms.
A Summer Spectacle Awaits
The makers have strategically planned a summer holiday release in May 2024, a period known for attracting large audiences to cinemas and boosting box office collections. With a phenomenal pre-release deal already in the bag and a strong established brand, 'Demonte Colony 3' is poised to enter the market with tremendous momentum and high expectations from horror enthusiasts across the country.
