The Tamil film industry is buzzing with anticipation for the grand festive release of 'Parasakthi,' starring Sivakarthikeyan. This period action drama, directed by Sudha Kongara, is poised to be one of the season's biggest cinematic events. With a thrilling storyline set in the 1960s, rocking action sequences, and stunning visuals, the hype is palpable. Both trade analysts and audiences are eagerly awaiting its box office collections, hoping for a massive breakout performance from the film's lead star.
Massive Investment in Premium Talent
The scale of the project is evident from its colossal budget. The total cost of making 'Parasakthi' stands at a staggering Rs 141.50 crores. A significant portion of this, approximately Rs 75.70 crores, was allocated to the cast and crew, highlighting the premium talent involved. Leading the pack is Sivakarthikeyan, who commanded a hefty fee of Rs 30 crores along with a share in the film's profits. Co-star Ravi Mohan was paid Rs 16 crores, while director Sudha Kongara received Rs 15 crores for her vision.
The supporting cast, including Atharvaa and Sreeleela, were remunerated with Rs 2 crores and Rs 1 crore, respectively. Behind the camera, celebrated cinematographer Ravi K. Chandran's expertise came for Rs 2 crores, and the art director's work on the period sets required Rs 70 lakhs. The remaining cast and crew costs accounted for another Rs 5 crores. All these financial transactions were duly reported with applicable taxes, as per the Valai Pechu report.
Breakdown of Production and Promotional Costs
The production and shooting expenses for 'Parasakthi' totaled Rs 53 crore. This includes a substantial Rs 30 crore for an extensive 83-day shooting schedule. A major chunk was spent on an overseas schedule in Sri Lanka, costing Rs 10 crore, which featured elaborate train fight sequences and additional shoots. Creating authentic period sets to recreate the 1960s ambiance required Rs 8 crore, while advanced CGI and visual effects were budgeted at Rs 5 crore.
To ensure the film reaches the widest possible audience, the makers have allocated Rs 7 crore for promotions. This budget covers a grand audio launch worth Rs 3 crore, a 'World of Parasakthi' exhibition for Rs 1.30 crore, and a Virtual Print Fee (VPF) of Rs 1.50 crore for Tamil Nadu theatres. Another Rs 1.2 crore is earmarked for other publicity activities across digital and traditional platforms.
Strong Pre-Release Recovery Points to Blockbuster Potential
The theatrical business strategy for 'Parasakthi' is meticulously planned. Alongside its primary release in Tamil Nadu, the film's rights have been sold in advance in Kerala for Rs 1.50 crore and Karnataka for Rs 3.25 crore. The overseas theatrical rights have fetched an impressive Rs 20 crore.
The non-theatrical revenue streams are even more robust. The audio rights were sold for Rs 13 crore, digital streaming rights for a massive Rs 40 crore, and satellite television rights for Rs 30 crore. This results in a formidable pre-release recovery of Rs 107.75 crore even before the film hits the screens. With such strong financials and immense hype, trade circles predict that #Sivakarthikeyan's 'Parasakthi' is on track to become his biggest blockbuster, promising great critical acclaim and substantial profits for its investors.
