This Father's Day, Asian Paints pays tribute to the unwavering support and sacrifices of fathers that help transform dreams into reality, spotlighting the inspiring story of sprinter Gurindervir Singh and his father, Kamaljit Singh. The campaign, rooted in the brand's iconic Har Ghar Kuch Kehta Hai philosophy, emphasizes that homes are more than physical spaces—they are where aspirations take shape and confidence is built.
The Story Behind the Champion
Gurindervir Singh, India's fastest man and the first Indian to clock 10.09 seconds in the men's 100m sprint, credits his father for believing in him long before the world took notice. Kamaljit Singh's steadfast support and sacrifices laid the foundation for his son's extraordinary achievements. The campaign film, created by Next Narrative and Lumos Studios, is set in rural Punjab and reflects on Gurindervir's journey through the lens of home, a silent witness to discipline, resilience, and belief.
Asian Paints' Vision
Amit Syngle, MD & CEO of Asian Paints, stated, 'For decades, Har Ghar Kuch Kehta Hai has celebrated the stories that unfold within Indian homes. We believe a home is where confidence is built, values are passed on, and aspirations first take shape. Gurindervir's story reflects a universal truth: behind every milestone are years of belief, encouragement, and sacrifice. This Father's Day, we celebrate fathers whose unwavering presence helps shape extraordinary journeys.'
Gurindervir Singh shared, 'People see the 10.09 seconds on the clock, but they don't see the years my father spent aligning his life with my dreams. Long before the world recognized me, my father and our home already saw a champion. Partnering with Asian Paints for this Father's Day film feels personal because their ethos is exactly my story. This campaign is a heartfelt thank you to him for building a home that fueled my dreams.'
Creative Vision
Mohit Jagtiani, Founder & CEO of Next Narrative, said, 'At Next Narrative, we craft stories that genuinely move people. Gurindervir's journey does exactly that. We are proud to partner with Asian Paints to bring this authentic narrative to life. This campaign is a profound reminder of the relentless support fathers and homes provide to nurture our biggest dreams.'
The campaign reinforces Asian Paints' belief that homes witness life's most meaningful moments. This Father's Day, the brand honors fathers across India whose love and support become the strongest foundation for dreams, reminding audiences that success is often first nurtured at home.
About Asian Paints
Asian Paints is India's leading paint and decor company, ranked among the top 8 coatings companies globally, with a consolidated turnover of INR 35,516 crore in FY’26 and a market capitalization of approximately INR 2,627 billion. The company operates in 14 countries with 25 paint manufacturing facilities, serving consumers in over 60 countries through brands like Asian Paints, Apco Coatings, and Taubmans. It also offers a wide range of home décor products and is a strong player in the home improvement and décor space in India.
