The launch of Aryan Khan's new luxury eyewear brand, D'YAVOL X, has set the internet ablaze with conversation and controversy. The venture, unveiled on December 25, 2025, quickly became a major talking point, not just for its product but for the intense social media debate it ignited around privilege, pricing, and legacy.
SRK Fronts the Launch of a Premium Brand
Central to the buzz was the brand's high-profile presentation, fronted by none other than Bollywood's King Khan himself. Shah Rukh Khan modeling the collection for his son's brand created a powerful narrative, seamlessly blending cinematic legacy with new-age entrepreneurship. The eyewear is positioned firmly in the luxury segment, with premium materials and manufacturing based in Japan, justifying its exclusive market placement.
The Price Tag That Divided the Internet
However, what truly fueled the massive online chatter was the revealed price point. The sky-high prices of the D'YAVOL X sunglasses became an instant flashpoint, dividing netizens. Reactions ranged from admiration for the brand's aesthetic and quality to widespread criticism and meme-fueled satire questioning its accessibility and target audience.
Reigniting Debates on Privilege and Ambition
The launch did more than just showcase a new product; it served as a catalyst for broader cultural discussions. The online sphere reignited perennial debates around star kids, inherent privilege, and the nature of ambition. Many questioned the ease of entry for celebrities' children into competitive markets, while others defended the right to build upon a family's legacy and success.
This episode highlights the complex intersection of Bollywood fame, business ventures, and public perception in the digital age. Aryan Khan's foray into the luxury goods market with D'YAVOL X has undoubtedly made a splash, proving that any move involving the Khan dynasty is guaranteed to capture the nation's attention and spark conversation.
