The 2025 NFL Draft witnessed the rise of a new fashion icon, continuing a legendary family tradition. Shedeur Sanders, the rookie quarterback for the Cleveland Browns, made a bold style statement by wearing a massive diamond-encrusted 'Legendary' chain reportedly valued at over $100,000. This moment echoed the iconic 1989 draft day of his father, NFL legend Deion Sanders, who set the standard as the draft's first fashion icon with a monochrome tracksuit and gold jewelry.
From College to the Pros: The Evolution of Shedeur's 'Legendary' Style
Shedeur Sanders's journey to becoming a style symbol began during his college football days. His jewelry collection evolved alongside his career. While playing for the Colorado Buffaloes, he started with a simpler, thin diamond chain featuring a small 'Legendary' pendant in a distinctive font. This later transformed into a double-layered thick chain with a '2' pendant, honoring his college jersey number, crafted by Saki Diamonds.
The pinnacle of this evolution was the custom piece designed for the 2025 NFL Draft. Created by Tajia Diamonds in just 48 hours, the statement 'Legendary' chain is a masterpiece. It features a total of 71.7 carats of VVS diamonds. The breakdown is impressive: 43.5 carats are in a custom Cuban link chain, and a staggering 28.2-carat diamond pendant spells out 'Legendary'. The chain also prominently displays his personal brand, '$$2'.
Beyond the Chain: A Watch Worth a Rookie's Attention
Shedeur Sanders's extravagant collection isn't limited to necklaces. A centerpiece of his arsenal is a custom-made Audemars Piguet Royal Oak 15500 diamond watch. This timepiece, also crafted by Saki Mihalakos of Saki Diamonds, is adorned with 30 carats of VVS diamonds. While the base model costs around $27,800, the diamond customization elevates its value to approximately $70,000. Sanders purchased this watch in 2022 during his time at Jackson State and has showcased it frequently, including in his popular 'watch flex' celebration.
Saki Mihalakos expressed his pride in seeing his creation on such a prominent stage, stating it aligned with his vision to build Saki Diamonds into a global brand.
The Financial Power Behind the Bling
The ability to afford such luxury items stems from Shedeur Sanders's significant financial success at a young age. By late 2025, his net worth was estimated to be around $8 million. This wealth was accumulated through major Name, Image, and Likeness (NIL) deals during his college career and his rookie contract with the Cleveland Browns after being drafted. His marketability and performance, which also earned him the Heisman Trophy, have made him one of the most prominent and financially successful rookies in the league.
Shedeur Sanders has undoubtedly carved his own path, both on the field and in the realm of sports fashion. By blending his father's flamboyant legacy with his own generation's style, he has secured his place as the NFL's newest trendsetter, proving that legendary style indeed runs in the family.
