A heartwarming and extravagant moment between American football icon Tom Brady and his teenage son has captured the attention of fans worldwide. The incident, which resurfaced online, involves Brady gifting his then 15-year-old son, Benjamin Rein Brady, a stunning watch valued at a staggering $3 million.
The Viral Father-Son Moment
The video was originally shared by Brady on his YouTube channel, 'The Super Bowl', in February 2025. Recently, sports commentator Dov Kleiman brought the clip back into the spotlight by posting it on X (formerly Twitter) with a caption praising Brady as a "fantastic father and role model." In the video, Brady is seen preparing his son for the surprise, telling him, "Alright, Benny, close your eyes. Put your wrist up." He even humorously instructs Benny's friends not to peek.
As Brady places the glittering timepiece on his son's wrist, Benjamin's initial reaction is a simple, "It feels shiny." After being prompted to open his eyes, the teenager lets out an amazed "WHOA!" while Brady laughs joyfully in the background. Another voice in the room exclaims, "Benny's iced out!" – a slang term popularized by footballer Shedeur Sanders, meaning adorned with lavish diamond jewelry.
Internet Reacts to the Lavish Gift
The cyberspace reaction to the video was a mix of awe, humour, and some parental scrutiny. One fan described the multi-million dollar watch as "just a massive house on his wrist," highlighting its incredible value. Another user shared a relatable contrast, joking about buying a heavily discounted watch for themselves. While many celebrated the bond, one commenter called the watch "gaudy" and mentioned having unshared thoughts from a parenting perspective.
The watch in question is identified as the Jacob & Co. Billionaire Mini Ashoka. It is an exceptionally rare piece, with only 18 units made globally. The watch features a white gold case and bracelet, lavishly encrusted with 480 Ashoka-cut diamonds totalling over 100 carats. For context, Brady himself has been seen wearing a Jacob & Co. Caviar Tourbillon watch in Yellow Sapphires, which retailed for around $740,000.
Benjamin Brady: Following a Legend's Footsteps?
The timing of the video's resurgence is interesting, as it coincided with Benjamin Brady's 16th birthday on December 8, 2025. For the occasion, the seven-time Super Bowl champion posted a heartfelt tribute on Instagram, calling Benny his "precious forever baby boy" and expressing immense pride in his kindness and character.
The gift also sparked conversations about Benjamin's own aspirations. The 16-year-old is actively involved in sports like football and basketball. In a September 2023 episode of his podcast 'Let's Go!', Tom Brady revealed that his son wanted to play as a tight end, inspired by NFL star Rob Gronkowski. Brady even texted Gronkowski about it, who was delighted by the admiration. One social media user, upon seeing the diamond watch, speculated, "Boy needs some motivation to be great," hinting at the high expectations that come with being the son of a sporting legend.
This viral episode offers a glimpse into the luxurious life of one of sports' greatest families, blending a touching personal moment with the sheer opulence of celebrity culture, leaving fans curious about what milestone gift Benjamin received for his recent 16th birthday.
