MUMBAI: With consumers becoming more mindful of their dietary choices, prioritizing protein, fiber, and clearer nutritional information, PepsiCo's oats brand Quaker is undergoing a packaging refresh to bring these benefits to the forefront. The move aims to help consumers make quicker, smarter breakfast decisions by prominently highlighting nutritional advantages on the packs.
Growing Demand for Protein and Fiber
A rising appetite for high-protein and high-fiber options, particularly among younger consumers, indicates a generation that is more informed, intentional, and discerning about the brands they choose, the company stated. This shift presents two distinct opportunities for Quaker.
Deepening Existing Relationships
The first opportunity is to deepen the relationship with current Quaker consumers by giving them more reasons to feel confident in their choice. The refresh reinforces the brand's commitment to providing balanced nutrition.
Attracting New Health-Conscious Consumers
The second opportunity lies in attracting health-conscious individuals who have not yet incorporated oats into their diet. Many of these consumers are actively seeking balanced nutrition that includes natural protein and fiber, which Quaker delivers.
Saakshi Verma Menon, Chief Marketing Officer - Foods, PepsiCo India, commented: "Protein and fiber are increasingly becoming non-negotiable for health-conscious Indians, and we believe there is a strong opportunity to make Quaker more relevant to this evolving consumer mindset. Through this refresh, we hope to deliver to both these consumer segments and offer them a product that fulfills what they are looking for."
The refreshed packaging is designed to communicate the product's benefits clearly and quickly, enabling consumers to make informed decisions at a glance. This aligns with the broader trend of transparency and health consciousness in the food industry.
