Apple's Major AI Push: Siri Gets Chatbot Makeover and New Wearable Hardware
Apple is preparing to revolutionize its virtual assistant Siri with advanced artificial intelligence capabilities, according to recent reports. The tech giant plans to transform Siri into a comprehensive AI-powered chatbot later this year, marking one of the most significant updates to the assistant since its inception.
Campos: The Next-Generation Siri Experience
Internally known as Campos, the revamped assistant will replace the current Siri interface entirely across Apple's ecosystem of devices including iPhone, iPad, and Mac. This new system promises a more conversational and flexible interaction model, allowing users to ask questions, give commands, and receive assistance through both voice and text inputs.
The development comes as Apple seeks to strengthen its position in the competitive AI landscape. The company previously introduced Apple Intelligence features in 2024, but user reception was lukewarm as many felt these tools didn't match the offerings of competitors like Google and Microsoft.
Strategic Partnership with Google
In a significant move, Apple has signed an agreement with Google to utilize its Gemini AI models to power components of the new Siri system. This partnership represents a notable achievement for Google, whose technology will play a crucial role in Apple's next-generation assistant despite Google's own smartphone and AI development efforts.
Internally, Campos is expected to leverage an advanced iteration of Google's models, comparable to Gemini 3, which Apple refers to as its Foundation Models version 11. This collaboration highlights the increasing convergence between major tech companies in the AI domain.
Rollout Timeline and Integration
The chatbot features are not expected to launch immediately but will be introduced later this year as part of Apple's upcoming software updates. When released, Campos is likely to become a centerpiece of Apple's next operating system versions, fundamentally changing how users:
- Search for information
- Manage daily tasks
- Interact with their Apple devices
AI-Powered Wearable Hardware Development
Separately, Apple is exploring innovative AI hardware with the development of a wearable pin that utilizes artificial intelligence to assist users throughout their day. This compact device reportedly includes:
- Multiple cameras for visual input
- Several microphones for audio capture
- A built-in speaker for output
- Wireless charging capabilities
These features are designed to enable real-time processing of visual and audio inputs while providing immediate assistance. Although still in development, if the project progresses as planned, this Apple product could potentially reach consumers as early as 2027.
Strategic Implications for Apple
This dual approach—enhancing software through Campos while developing complementary hardware—represents Apple's comprehensive strategy to regain momentum in the AI race. The company has faced challenges keeping pace with competitors who have rapidly advanced their AI offerings in recent years.
The transformation of Siri into a full-fledged AI chatbot, combined with the development of specialized AI hardware, demonstrates Apple's commitment to creating more integrated and intelligent user experiences across its product ecosystem.
