The ABB FIA Formula E World Championship has announced a new partnership with Lenovo, naming the technology company as the Official Augmented Reality and Digital Content Provider for the current season. This collaboration leverages Lenovo's artificial intelligence and advanced computing capabilities to streamline broadcast processes, strengthen live event operations, optimize onboard camera performance, and deliver more immersive fan experiences to a global television audience exceeding half a billion viewers.
What the Lenovo Collaboration Brings to Formula E
The alliance between Formula E and Lenovo demonstrates how AI can assist sports organizations in managing real-time operations while simultaneously enhancing fan engagement during race weekends. The partnership will bring Formula E enthusiasts closer to the action through an AI-powered digital human experience enabled by Lenovo's xIQ agent platform. This technology creates authentic interactions, personalized engagement, and deeper immersion for race fans.
Additionally, the collaboration will deliver more dynamic, data-driven storytelling via AI-powered augmented reality graphics integrated into live broadcasts for Formula E's global audience. Lenovo's technology will also help Formula E improve the consistency and quality of onboard race footage through AI-driven real-time color balancing across the ten onboard cameras fitted to each Formula E car.
What Formula E and Lenovo Said About the Collaboration
Formula E Chief Technology Officer Dan Cherowbrier stated, "This partnership with Lenovo represents an exciting step forward in how we apply advanced technology to both our broadcast and fan experience. Formula E has always been a platform for innovation, and working with Lenovo allows us to explore AI and advanced computing in a live racing environment, whether that’s enhancing onboard camera performance, creating more immersive augmented reality storytelling, or delivering more personalized, connected experiences for our fans."
He added, "Collaborations like this are vital in helping us test, learn, and scale new solutions, ensuring we continue to push the boundaries of what’s possible in sport and remain at the forefront of technological advancement."
Linda Yao, Lenovo's Chief Operating Officer for the Solutions & Services Group, commented, "Sports organizations are being asked to do more than ever — deliver higher-quality broadcasts, create more engaging fan experiences, and operate efficiently at global scale. What we’re demonstrating with Formula E is how those outcomes can be achieved in practice, using AI to solve real challenges in a live, high-performance environment."
She added, "From AI-enhanced broadcasting to immersive digital human experiences enabled through Lenovo’s xIQ agent platform, Formula E operates as a real-time testing ground for innovation."
This partnership marks a significant milestone in the integration of AI and AR in motorsport, promising to transform how fans experience electric racing worldwide.
