Three Men Die in West London Pavilion Fire; Investigation Underway
Three Men Die in West London Pavilion Fire; Probe On

Three men lost their lives after a severe fire engulfed a single-storey pavilion in west London's White City on Saturday evening, the London Fire Brigade (LFB) confirmed.

Firefighters Rescue Victims from Burning Structure

The blaze erupted shortly before 7 pm local time on New Zealand Way, prompting firefighters to pull three men from the burning building. Two victims were declared dead at the scene, while the third was rushed to a hospital but later succumbed to his injuries.

Around 100 firefighters and 15 fire engines were deployed to tackle the fire, with crews from North Kensington, Acton, Chiswick, and nearby stations responding after multiple emergency calls. The fire was brought under control by 9.25 pm, but more than half of the pavilion was destroyed.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Cause of Fire Under Investigation

LFB Assistant Commissioner Pat Goulbourne stated, "Sadly, three people have died following a fire on New Zealand Way, White City. The fire involved a single-storey pavilion, with just over half of the structure damaged." Specialist fire investigators are working alongside the Metropolitan Police to determine the cause.

Police are also working to identify the victims and formally notify their families. The incident occurred near Loftus Road, home of Queens Park Rangers Football Club, drawing significant emergency response and local concern.

Pickt after-article banner — collaborative shopping lists app with family illustration