WhizCo Tops 2026 Influencer Marketing Agency Ranking
WhizCo has been recognized as India's premier influencer marketing agency for 2026. Discover how they drive brand success through innovative digital campaigns.
Category : Search result: Quora marketing
Swiggy's viral 'human coop' marketing stunt in Mumbai mall
Swiggy's New Year's Eve marketing stunt featured a man in a cage in a Mumbai mall, promoting its new 'Scenes' app. The experiential campaign garnered 3.4M views, highlighting a shift towards live event discovery.
Return on Intelligence: The New Growth Metric for CMOs
Discover why Return on Intelligence (ROI) is replacing traditional metrics as the key growth currency for Chief Marketing Officers in India's data-driven economy. Learn how to leverage AI and data.
Stranger Things Finale Fuels 152M Views, Swiggy's Tech Win
Netflix's staggered release for Stranger Things S5 kept India hooked for 2 months, driving 152M Instagram views. Swiggy Instamart leveraged gesture tech for sales, revealing a merch gap. Explore the data.
Ad budgets move from TV to digital as youth habits change
Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.
Wellman Vitabiotics Partners with 120 Bahadur for Promotion
Meyer Vitabiotics' Wellman brand collaborates with influencer 120 Bahadur to promote men's wellness. The partnership aims to reach a wider audience with engaging content.
Admissions Open for PG Diploma in Advertising, Chennai
Advertising Club Madras invites applications for its Postgraduate Diploma in Advertising (PGDA). Learn strategy, media, digital marketing & more. Contact 8248717152.
MrBeast Wants to Make a Super Bowl Commercial for a Brand
YouTube star MrBeast publicly asks brands to let him create their Super Bowl ad, pitching his "amazing" idea. This bold move could reshape creator-led advertising. Read more.
Blue Light Glasses: Marketing Scam, Say Eye Doctors
Ophthalmologist Dr Surbhi Joshi Kapadia labels blue light glasses a scam. Science shows screen light is too weak to cause damage. Discover what truly helps digital eye strain.
Bihar's 2-Day Fertiliser Drive to Check Irregularities at Outlets
Bihar agriculture department launches intensive drive to check fertiliser stock mismatches at retail outlets, ensuring availability for farmers in the rabi season. 31 FIRs lodged, 83 licenses cancelled.
Two Karnataka men lose over Rs 1 cr in online investment scams
A former lecturer in Mangaluru lost Rs 85.6 lakh, while a Brahmavar man lost Rs 15.9 lakh in fake online investment schemes promoted on Instagram. Police have registered cases.
Santa's Branding Lesson: Why Every Brand Needs a Grinch
Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
Udupi: Man cheated of Rs 15.95 lakh in online scam
An Udupi man lost Rs 15.95 lakh to a fake e-commerce investment scam advertised on Instagram. The fraudsters posed as 'E BOSS Marketing & Services Company'. Read to learn how to avoid such scams.
India's Creator Economy: 10 Key Trends for 2026
India's creator economy, influencing $350-400B in spending, is set for strategic maturity in 2026. Explore 10 trends from commerce to legal contracts shaping its $1T future. Read more.
Disney's Asad Ayaz Aims to Depoliticize Brand for Holidays
Disney's first Chief Brand Officer, Asad Ayaz, leads a holiday campaign to restore the company's image after political controversies. Learn about his rise and strategy.
Advertout Ventures Shines at IDMA and MADDYS Awards
Advertout Ventures, led by Bala Suresh Babu and Khush Bavishi, secures Gold at IDMA and Digital Agency of the Year at MADDYS. The agency's performance-led video strategy wins big.
Marketers Keep Human Edge in AI World at Quoraverse 2025
At Quoraverse 2025, marketing leaders reveal how they are balancing AI's power with human creativity, empathy, and strategic thinking to build authentic brand connections. Discover the key strategies.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
HoABL Sells Land on Zepto, Shifts Marketing Online
House of Abhinandan Lodha breaks real estate norms by selling plots digitally. CMO Saurabh Jain reveals 30% younger buyers, Zepto partnership success, and moving beyond celebrity ads.
Book Review: The Great Indian Brain Rot by Anurag Minus Verma
A critical review of 'The Great Indian Brain Rot' by Anurag Minus Verma, exploring how digital marketing categories are flattening human thought and creativity in India. Read the full analysis.
Google Mixboard AI Transforms Marketing Concepts
Google Mixboard AI solves the 'vague-to-visual' gap for marketers. Learn how this free tool turns abstract campaign themes into full visual directions instantly.
Instagram cuts hashtag limit from 30 to just 5 per post
Instagram has drastically reduced its hashtag limit to just five per post, a major shift to combat spam and improve content discovery. Learn what this means for your reach and strategy.
Women Lead India's Digital Future at EmpowerHER'25 Summit
At the EmpowerHER'25 summit in Pune, women entrepreneurs showcased how technology and empathy are merging to drive sustainable business growth. Discover the inspiring stories behind Suta, Dwij, and more.
Women Lead India's Digital Future at EmpowerHER'25 Summit
At EmpowerHER'25 in Pune, women entrepreneurs showcased how technology and human-centric stories drive sustainable businesses. Discover the journeys of Suta, Dwij, and more.
AI Search Marketing: SEO's Future or a $171B New Game?
As AI search traffic surges 8x, marketers debate: Is traditional SEO dead, or will it merge with AI optimization? Explore the billion-dollar dilemma shaping digital strategy. Read more.
Mamaearth's Alagh: Marketing's Future is Offline
Mamaearth co-founder Varun Alagh argues digital fatigue is pushing brands back to the physical world. Discover why offline experiences are the new marketing frontier.
BMS & Accenture Open AI-Powered Medical Content Hub in Mumbai
Bristol Myers Squibb and Accenture launch Mosaic, a generative AI hub in Mumbai. It aims to personalize medical content for doctors and patients, backed by a $130M AI investment. Read more.
2013 Teapot Billboard Mistaken for Hitler: Social Media Storm
In 2013, a J.C. Penney tea kettle billboard in California sparked an online frenzy as users saw Hitler's likeness. The controversy led to sold-out products and viral debates. Discover the full story.
MoEngage raises $280M in Series F for AI push
MoEngage raises $180M more in Series F, total hits $280M. Funds to boost AI suite Merlin, expand in North America, Europe, and eye acquisitions. Read more.
TotalEnergies, Energy Core Start Lubricants Biz in Sri Lanka
TotalEnergies Marketing India partners with Energy Core Lanka to introduce premium lubricants in Sri Lanka, marking a strategic expansion in South Asia's automotive and industrial sectors.
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