Jalandhar MC Loses Rs 1.5 Crore Arbitration Case to Advertiser
Jalandhar Municipal Corporation faces a major financial setback as an arbitration court orders it to pay Rs 1.5 crore to an advertising firm for a cancelled contract. Details inside.
Category : Search result: innovative advertising
OpenAI Considers Ads in ChatGPT Responses: Report
OpenAI is reportedly exploring ad integration in ChatGPT, potentially tapping into user conversations as an 'advertising goldmine'. Could this challenge Google and Meta? Read more.
India's Podcast Paradox: Listeners Grow, Ads Don't
India's podcast audience is set to hit 267 million by 2029, but ad revenue lags. Discover why YouTube dominates and celebrity shows get all the ads. Read the full analysis.
India's Digital Ad Market Grows 149% in 2025
India's advertising landscape pivots decisively to digital, with a 149% surge in impressions in 2025. E-commerce leads the charge as TV ad volumes fall 10%. Discover what this means for brands and agencies.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
AI Threatens 30% of Bengaluru Ad Industry Jobs
The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.
Jain University CMS Transforms Branding & Advertising Education
Jain University's Centre for Media Studies launches a new-age branding program, blending storytelling with strategy to create future-ready professionals. Discover how they're reshaping advertising education.
Meta made $3B from ad fraud: Reuters probe
A Reuters investigation uncovers that Meta generated billions from scam ads, mainly from China, despite internal warnings. Read the full report on the controversy.
Shemrock Ropar Hosts Teacher Capacity Building Programme
Shemrock World School in Ropar organized a Capacity Building Programme for educators, focusing on innovative teaching methodologies and student-centric learning. Discover how the school is investing in its faculty.
Meta's $3B China Ad Revenue Tied to Scams: Report
Internal Meta documents show billions in revenue from Chinese scam ads on Facebook & Instagram. The company knew but scaled back enforcement. Read the full investigation.
Gurgaon liquor shops accused of major excise violations
Multiple Gurgaon liquor shops under probe for smuggling now face complaints for serious excise policy breaches, including illegal advertising and selling below MRP. Lawyer demands sealing and license suspension.
Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Why Brands Are Tapping Ba***ds of Bollywood Memes
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
AP to host Student Innovation Summit in Jan 2026, launches FLN
Andhra Pradesh CM N. Chandrababu Naidu announces a Student Innovative Partnership Summit for Jan 2026, launches FLN program, and declares 'No Bag Day' on Saturdays to boost creativity and tech in education.
India's E&M Industry to Grow at 7.8% CAGR, Reaching $47.2B
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
Teacher Training Programme at Green Field School, Kurukshetra
Green Field Senior Secondary School in Kurukshetra organized a capacity building programme for over 100 educators. The event focused on innovative teaching methodologies and holistic student development.
Omnicom Cuts 4,000 Jobs, Merges Agencies After IPG Deal
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
NHS to pay 25% more for drugs in US trade deal
The UK's NHS will pay 25% more for innovative drugs in a new US trade deal, costing £3bn over three years. In return, UK pharma exports to the US avoid hefty tariffs. Read the full analysis.
Haryana farmer sells 10 crore plants annually
Harbir Singh Toor, a Haryana farmer, transformed his farm into a ₹10 crore nursery business using sustainable methods. Discover his journey from traditional crops to global recognition.
Uniacoustic Wins Top Innovation Award at Orgatec India
Uniacoustic's groundbreaking acoustic solutions win Most Innovative Product award at Orgatec India 2025. Discover how Indian innovation is transforming office spaces.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
The One School Launch: New Education Chapter in Hyderabad
The One School's grand launch in Hyderabad marks an educational revolution with innovative curriculum and world-class infrastructure. Discover how this institution redefines learning standards.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Australia's Social Media Ban Pushes YouTuber Abroad
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
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