Category : Industry


Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

Nissan India Price Hike 2026 & 3 New Model Plans

Nissan India announces a 3% price increase for the Magnite SUV from January 1, 2026. The automaker also reveals an aggressive product offensive with three new models, including the Gravite MPV and Tekton SUV, to revive its presence. Get all details.

Major Fire at Amravati's Mira Industries Pulse Mill

A massive fire gutted Mira Industries pulse mill in Amravati's MIDC, destroying raw materials & machinery. No casualties reported. Investigations point to short circuit. Read the full report.

India's Creator Economy: 10 Key Trends for 2026

India's creator economy, influencing $350-400B in spending, is set for strategic maturity in 2026. Explore 10 trends from commerce to legal contracts shaping its $1T future. Read more.

Indore malls use festive décor to drive 20% more footfall

Malls in Indore are investing up to Rs 8 lakh in elaborate, Instagram-friendly festive décor to increase customer dwell time and boost sales, especially in food courts. Learn how experiential marketing is reshaping retail.

First Commercial Flight at Navi Mumbai Airport on Dec 25

Mumbai's aviation landscape transforms as the first commercial flight lands at Navi Mumbai International Airport on December 25, 2025, marking the start of a dual-hub model. Read more about this historic milestone.

Bengaluru Ramps Up Hiring for Festive Season

Bengaluru's hospitality sector is on a hiring spree for bouncers, valets, and service staff to manage the New Year rush. Discover how the city is gearing up for the festive season.

Shimla Bypass Tunnel 5 Breakthrough Achieved

Engineers connect both ends of Tunnel 5 on Shimla Bypass, a key milestone for the 27.4-km corridor. The project promises to cut travel time by an hour and boost tourism, healthcare, and agriculture logistics. Read more.

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