Longines reaffirmed its role as Official Partner, Official Time Partner, and Official Watch of Royal Ascot from 16 to 20 June 2026. The Swiss watchmaker, with a rich equestrian heritage dating back to the 19th century, showcased its values alongside Ambassador of Elegance Henry Cavill and Friend of the Brand Sara Ali Khan. They presented the newly released Longines Master Collection, a blend of contemporary refinement and timeless craftsmanship.
Henry Cavill and Sara Ali Khan at Royal Ascot
On 17 June, Henry Cavill made a distinguished appearance at the Longines Lounge for an exclusive meet-and-greet, embodying the brand's timeless elegance. He wore a vintage Longines monopusher chronograph from 1926, featuring a spiral tachymeter scale and powered by the historic calibre 13.33Z, Longines' first wrist chronograph movement from 1913. Sara Ali Khan, the acclaimed Indian actress, joined him, wearing an elegant 3-hand model from the Longines Master Collection.
Both actors participated in an official prize-giving ceremony, presenting the Royal Hunt Cup award alongside Longines President and CEO Patrick Aoun, highlighting the brand's connection to equestrian sport.
Quotes from the Ambassadors
Henry Cavill shared: "Over the past 25 years, I've worked closely with horses on film sets, developing a real appreciation for their strength and intelligence. The dedication and bond between horse and rider in equestrian sports is truly remarkable. When I connected with Longines, I was enthused by their commitment to equestrian sport. The Master Collection reflects that heritage and attention to detail." Sara Ali Khan added: "The Longines Master Collection captures elegance, tradition, and attention to detail. Each design feels both classic and contemporary, perfect for an occasion like Royal Ascot where heritage and modern style come together."
Redesigned Longines Master Collection
During Royal Ascot, Longines presented the redesigned Master Collection, an evolution of the iconic line first introduced in 2005. The collection features refined details across dial, case, bezel, and bracelet, offering a contemporary interpretation of timeless elegance. Available in 30, 34, 39, and 41 mm sizes, the timepieces are powered by Longines exclusive automatic movements L592.5 and L888.5 with silicon balance-springs for enhanced precision and durability. The barleycorn-pattern dial is complemented by mother-of-pearl with diamond indexes, silver-toned options, and larger models in blue or silver with Eastern Arabic numerals. Distinctive concave bezels, optional gold accents, and redesigned hands complete the collection.
Longines and Royal Ascot Partnership
Since 2007, Longines has built a close relationship with Ascot Racecourse, sharing values of elegance, heritage, and performance. In 2018, they launched the Longines Tracking System, providing satellite-based real-time data on horse positioning and performance. This system was used again at the 2026 Royal Ascot. Longines also supports horseracing worldwide through events like the Kentucky Derby, Dubai World Cup, and the Prix de l'Arc de Triomphe, and collaborates with the International Federation of Horseracing Authorities.
Longines and Equestrian Heritage
Longines' connection with equestrian sports dates back to the 19th century. In 1869, the brand created its first equestrian-themed pocket watch, and in 1878 developed the 20H chronograph movement with a jockey-engraved case. The brand's first involvement in a show jumping competition was in 1912 in Lisbon. Today, Longines partners with prestigious competitions across show jumping, dressage, and flat racing.
About Longines Movements
All Longines automatic timepieces feature silicon balance-springs, which are lightweight, corrosion-resistant, and resistant to temperature variations and magnetic fields. This improves precision and longevity, backed by a 5-year guarantee.
About Longines
Founded in 1832 in Saint-Imier, Switzerland, Longines is known for tradition, elegance, and high performance. It serves as official timekeeper for world sports championships and is a member of Swatch Group Ltd, with outlets in over 130 countries.
