Mahindra Thar Roxx Star Edition Debuts with Bold Styling and Family Focus
Mahindra & Mahindra has officially launched the Thar Roxx Star Edition, a new special edition variant of its popular five-door SUV. The model enters the market with an introductory starting price of ₹16.85 lakh (ex-showroom), positioning it as a stylish yet practical offering aimed primarily at family buyers. This launch underscores Mahindra's strategy to expand the Thar lineup with visually distinct versions that cater to urban consumers seeking rugged aesthetics without extreme off-road capabilities.
Pricing and Variant Breakdown
The Mahindra Thar Roxx Star Edition is available in three powertrain configurations, with prices varying accordingly:
- Diesel MT: ₹16.85 lakh (ex-showroom)
- Turbo-petrol AT: ₹17.85 lakh (ex-showroom)
- Diesel AT: ₹18.35 lakh (ex-showroom)
This places the special edition in a price bracket of ₹16.85 lakh to ₹18.35 lakh, making it a premium offering within the Thar Roxx range. Notably, the turbo-petrol manual variant is not offered in this edition, streamlining options for buyers.
Exterior Updates: A Visual Statement
The Thar Roxx Star Edition emphasizes cosmetic enhancements to differentiate it from the standard model. Key exterior changes include:
- Citrine Yellow: An all-new exclusive exterior colour that adds vibrancy and road presence.
- Additional Colours: It continues to be available in Tango Red, Everest White, and Stealth Black.
- Design Elements: Features piano-black 19-inch alloy wheels and a piano-black radiator grille for a sleek, aggressive look.
- Badging: A distinctive 'Star Edition' badge on the C-pillar marks its special status.
These updates aim to attract buyers who value standout styling in their SUV, without compromising on the Thar's iconic rugged design language.
Interior Revamp: Practical and Premium
Inside the cabin, the Thar Roxx Star Edition introduces a Black-and-Grey interior theme, replacing the light Ivory White shade of the standard version. This darker palette is more practical for daily use, addressing concerns about maintenance and cleanliness. Mahindra had previously offered a Mocha Brown option, but this new theme adds a contemporary touch.
Feature-wise, the special edition retains the high-end amenities from the regular Thar Roxx, including:
- 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto
- 10.25-inch digital instrument cluster
- Panoramic sunroof and wireless phone charger
- Nine-speaker Harman Kardon audio system
- Ventilated front seats and six-way power-adjustable driver seat
- Automatic climate control, rear AC vents, and cooled glovebox
No significant new features are added, but the cabin remains well-equipped for comfort and convenience.
Performance and Drivetrain: Focus on On-Road Use
Mechanically, the Thar Roxx Star Edition is identical to the standard version. It offers the same engine and transmission options:
- Diesel-manual and diesel-automatic
- Turbo-petrol automatic (manual not available)
Power and torque outputs remain unchanged, ensuring familiar driving dynamics. However, a key omission is the 4X4 drivetrain; this special edition is only available with rear-wheel drive (RWD). This decision aligns with its family-oriented positioning, prioritizing fuel efficiency and on-road performance over off-road capability.
Safety and Missing Features
The SUV comes with a robust safety package, including:
- Six airbags as standard
- Four-wheel disc brakes and electronic parking brake with auto-hold
- 360-degree surround view camera and tyre pressure monitoring system
Despite these, it misses out on the Level 2 ADAS (Advanced Driver Assistance Systems) suite, which is offered in the top-spec AX7 L trim of the regular Thar Roxx. This omission might be a consideration for tech-savvy buyers seeking advanced safety features.
Verdict: Is It Value for Money?
The Mahindra Thar Roxx Star Edition presents a compelling package for those who desire the Thar's bold design with enhanced aesthetics and family-friendly practicality. With its starting price of ₹16.85 lakh, it offers premium features and a unique colour option, though the lack of 4X4 and ADAS may deter enthusiasts. Overall, it serves as a stylish urban SUV that balances visual appeal with everyday usability, making it a noteworthy addition to Mahindra's lineup.
