Ahead of the much-anticipated theatrical release of his film 'Retta Thala', actor Arun Vijay undertook a spiritual visit to seek blessings for its success. The film is scheduled to hit the big screen on December 25, marking a festive season release.
Temple Visit for Cinematic Blessings
In a serene pre-release ritual, Arun Vijay, accompanied by his co-star Siddhi Idnani, sought darshan at the renowned Vennangodi Muniyappan Temple located in the Salem district. The actors performed the traditional rituals in a calm and composed manner, offering special prayers for the film's positive reception and box office performance.
Arun Vijay's Take on Theatre Culture and Film Quality
Addressing the media after the temple visit, Arun Vijay opened up about the expectations from 'Retta Thala' and the evolving landscape of film consumption. He highlighted a crucial sentiment, noting that a significant section of the Tamil cinema audience still cherishes the experience of watching films physically in a theatre.
He stated that for this cherished culture to not just survive but thrive, the onus lies squarely on the creators. "The responsibility rests on the shoulders of entertainers to come forward with quality films," Vijay asserted. He believes that compelling content is the key to drawing audiences back to cinema halls consistently.
Balancing Theatrical Runs and OTT Releases
Delving deeper into the industry's current dynamics, Arun Vijay shared his perspective on the strategic release of films on Over-The-Top (OTT) platforms. He emphasized that decisions regarding the OTT release window—the time gap between a film's theatrical debut and its digital premiere—should not be unilateral.
"It should be decided jointly by the theatre owners and the Producers Association President or any other related person," he explained. Vijay advocates for this collaborative approach, suggesting that such consensus is vital for the long-term health and mutual benefit of both the film industry and theatre owners.
In a concluding note, the actor also extended his heartfelt congratulations to fellow actor Vijay on his formal entry into politics. He acknowledged the positive public response to the move and wished him well, drawing a parallel that any new venture, be it in politics or cinema, comes with its own set of initial pressures.
Directed by Kris Thirukumaran, 'Retta Thala' features Arun Vijay in a compelling dual role. The film's female leads are played by Siddhi Idnani and Tanya Ravichandran, promising an engaging cinematic experience for the audience this Christmas.
