Kolkata's age-old tradition of celebrating with mishtimukh (eating sweets) came alive once again after the Madhyamik results were declared. Local mishti shops around the city saw increased footfall, with families stepping out to share joy, pride, and blessings—all with boxes of sweets.
Mixed Impact on Sweet Shops
At Balaram Mullick & Radharaman Mullick, a worker shared that the shop has seen a slight surge in sales since the results were declared. "Whenever results come out, people come to buy sweets—we do see more crowds than usual," he added. A similar picture emerged at Mishti Mukh, where Bhaskar Dasgupta, a worker, said, "While board exam results do not dramatically affect our overall sales, the shop did witness slightly more crowd than usual." He also added, "There's definitely a celebratory mood in the air, even if it's not a massive spike for us."
Adding to this, Ratan Das, a worker at Banchharam's, said that sales remained almost the same. "There was crowding in the shop, but that's fairly normal for us. The results didn't create a noticeable difference in sales," he added.
Neighbourhood Shops See Sharper Rise
In contrast, several neighbourhood mishti shops experienced a much sharper increase in customers. Workers from Asha Mishtanno Bhandar and Sree Hari Mishtanno Bhandar said, "We had a lot of crowds over the last couple of days—far more than usual." According to them, result declarations play a very big role in boosting sales. In Kolkata, celebrating with sweets is a form of love and blessing. People come to the shops specially for that.
From iconic heritage stores to small local sweet shops, the board exam season has once again underlined how deeply sweets are woven into Kolkata's culture—turning academic milestones into moments of shared sweetness.
