The highly anticipated France premiere of Tamil superstar Sivakarthikeyan's upcoming film 'Parashakti' has been abruptly cancelled. The decision came as a direct result of alarmingly low ticket sales for the special screening event.
A Major Setback for Overseas Promotion
Organisers were forced to call off the event after a mere 16 tickets were sold for the planned screening. This poor public response in the French market represents a significant setback for the film's international promotional strategy, which often relies on successful diaspora screenings to build global buzz.
The cancellation was confirmed on 08 January 2026. Despite this disappointing turn of events, the film's production team and promoters have not lost faith. They have publicly expressed continued confidence in the movie's overall potential and its eventual reception by audiences worldwide.
Makers Maintain Confidence Amidst Cancellation
Sources close to the production house indicate that the team views this as an isolated incident related to local promotion and timing, rather than a reflection of the film's quality or Sivakarthikeyan's star power. The actor, known for his massive fan following in India and among the Tamil diaspora, is expected to drive strong box office numbers in domestic and key international markets like the USA, UK, and Southeast Asia.
The film's marketing team is likely to re-evaluate its European release strategy following this episode. Focus may shift to consolidating promotions in territories with a historically strong turnout for Tamil cinema.
What This Means for 'Parashakti'
While a cancelled premiere is never ideal, industry analysts suggest it may have minimal impact on the film's core performance. The real test will come upon its wide release. The incident does, however, highlight the challenges Tamil films can face in penetrating certain European markets where awareness and audience density may be lower.
Fans of Sivakarthikeyan have taken to social media to express their support, urging the team not to be discouraged by this single event. All eyes are now on the film's main theatrical release, where its fate will ultimately be decided by the masses.
