Amul and Mother Dairy have announced a price hike of Rs 2 per litre on milk across India, effective from May 14. The decision was confirmed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul products, and Mother Dairy, a subsidiary of the National Dairy Development Board.
Reason Behind the Price Revision
The GCMMF stated that the price revision is necessary to sustain remunerative milk prices for milk producers. By ensuring better returns, the move aims to encourage dairy farmers to increase milk production. This adjustment comes in response to rising input costs and the need to maintain a stable supply chain.
Impact on Consumers
Consumers across the country will now pay Rs 2 more per litre for milk from both brands. The hike applies to all variants, including full cream, toned, and double-toned milk. For a household consuming two litres daily, the additional monthly expense will be around Rs 120.
Industry analysts note that this increase is modest compared to previous revisions and reflects efforts to balance producer and consumer interests. The dairy sector has faced challenges such as feed cost inflation and seasonal fluctuations in production.
Industry Response
Dairy cooperatives and private players have welcomed the move, emphasizing its importance for the long-term health of the dairy industry. Milk producers, particularly small-scale farmers, are expected to benefit from the price adjustment, which may help stabilize their incomes.
Both Amul and Mother Dairy have assured consumers that they will continue to focus on quality and affordability. The price hike is part of a broader strategy to ensure sustainable growth in the dairy sector.
