Prime Minister Narendra Modi's Instagram reel addressing the issue of exam paper leaks has garnered an unprecedented 303 million views within 24 hours of posting, setting a new world record for the most views on an Instagram reel in a single day, according to the Prime Minister's Office (PMO).
The Record-Breaking Reel
The 90-second video, posted on PM Modi's official Instagram account, highlights the government's stringent measures to curb paper leaks in competitive examinations. The reel opens with a student expressing frustration over leaks, followed by Modi outlining the steps taken, including the introduction of the Public Examinations (Prevention of Unfair Means) Act, 2024.
Within hours of upload, the reel crossed 100 million views, eventually reaching 303 million by the 24-hour mark. This surpasses the previous record held by an international celebrity, though the PMO did not specify the exact previous record holder. Instagram confirmed the milestone, calling it a testament to the Prime Minister's digital engagement.
Government's Anti-Paper Leak Initiatives
The reel's success comes amid a nationwide crackdown on organized paper leak gangs. The government has established a central coordination cell to monitor sensitive exams and deployed cybersecurity teams to prevent hacking of exam portals. According to official data, over 150 cases of paper leaks have been registered in the last three years, with 35 convictions secured under the new act.
Modi's message resonated particularly with students, who have long demanded stringent action. The reel features testimonials from aspirants who lost opportunities due to leaks. One student says, "This gives us hope that our hard work will finally be rewarded fairly."
Impact on Digital Governance
The 303 million views underscore the Prime Minister's ability to leverage social media for policy communication. Experts note that such reach amplifies awareness about legislative measures. Political analysts see this as a strategic move to connect with the youth ahead of upcoming elections.
The PMO stated that the record reflects a collective public endorsement of the government's zero-tolerance policy against exam fraud. The reel has been reshared by thousands of users, including education ministers and student unions, further spreading the message.
