The Indian National Congress officially launched its 'Sangathan Srijan Abhiyan' in Karnataka on Thursday, aimed at strengthening the party's organizational structure at the grassroots level. The campaign was kickstarted following a crucial meeting convened by senior Congress leader and general secretary in-charge of Karnataka, K C Venugopal.
Key Leaders Meet to Chart Strategy
Venugopal held a detailed meeting with prominent state leaders, including AICC general secretary Randeep Singh Surjewala, Karnataka Chief Minister D K Shivakumar, and Karnataka Pradesh Congress Committee (KPCC) chief B K Hariprasad. The discussions focused on the implementation roadmap for the 'Sangathan Srijan Abhiyan' across all districts and assembly segments in the state.
According to party sources, the campaign is designed to revitalize the party's presence at the booth level, enhance membership enrollment, and train party workers to take on organizational responsibilities. The initiative is seen as part of the Congress's broader strategy to consolidate its base in Karnataka ahead of future elections.
Focus on Grassroots Mobilization
The 'Sangathan Srijan Abhiyan' translates to 'Organizational Creation Campaign' and emphasizes building a robust party machinery from the ground up. The leaders stressed the importance of involving youth and women in the process, ensuring that the party reflects the demographic diversity of Karnataka.
Chief Minister D K Shivakumar reiterated the Congress government's commitment to developmental work and urged party workers to link the campaign with the achievements of the state government. KPCC chief B K Hariprasad called for unity among all factions to make the campaign a success.
Broader Context of Organizational Revamp
The 'Sangathan Srijan Abhiyan' is part of a nationwide effort by the Congress party to revamp its organizational structure after a series of electoral setbacks. In Karnataka, where the Congress is in power, the party aims to leverage its incumbency to build a stronger ground-level network. The campaign is expected to complement the government's welfare schemes by ensuring effective communication at the grassroots.
Party insiders revealed that the campaign will include door-to-door membership drives, training camps for booth-level workers, and a renewed focus on social media outreach to engage younger voters. The leadership has also emphasized the need to resolve internal grievances and promote factional harmony within the state unit.
Upcoming Implementation Roadmap
Following the high-level meeting, a detailed schedule for the campaign has been prepared. District Congress committees have been instructed to submit action plans within the next two weeks. Special emphasis will be placed on 50 assembly constituencies where the party's performance was below par in the last election.
The campaign is slated to run for three months, with a review meeting planned at the end of each month to assess progress. Senior leaders will be assigned as observers for different regions to ensure uniformity in implementation.
