Flipkart, India's leading e-commerce marketplace, has announced a remarkable 50% year-on-year growth in its Beauty and Personal Care category. GenZ consumers now account for nearly 60% of all beauty purchases on the platform, with shoppers from Tier 2 and Tier 3 cities driving two out of three beauty searches. These insights were unveiled at the fourth edition of Glam Up Fest 2026 in New Delhi, which brought together over 100 leading beauty brands and 6,000 creators, influencers, and celebrities.
Key Growth Drivers
The category's expansion spans multiple segments. Premium beauty has grown over 60% year-on-year, while perfumes have seen more than 45% growth. Men's grooming has emerged as a standout category, up by 65%, with high search volumes for products like 'Sunscreen for Men', 'Facewash for Men', and 'Hair Serum for Men'. On average, 12 beauty products are purchased every second on Flipkart. The Beauty on Flipkart Minutes service has grown 5X over the past year, ranking among the top three performing categories on the service.
Flipkart's Annual Beauty Trends Report 2.0
At Glam Up Fest, Flipkart unveiled its Annual Beauty Trends Report 2.0, developed in partnership with Quantum Consumer Solutions. The report highlights a shift in Indian consumer behavior, with increased investment in premium, science-backed skincare and growing experimentation with global trends. Flipkart's consumer-first interface, featuring Virtual Try-On and Live Video Commerce, supports this shift by enabling informed and personalized product discovery.
Sakait Chaudhary, Senior Vice President, Head of Softlines, Grocery and Marketplace at Flipkart, stated, 'The beauty category in India is being shaped by GenZ consumers who are more informed, trend-conscious, and have made beauty a daily ritual. We are also seeing strong momentum from shoppers across Bharat, where demand is expanding beyond traditional categories into premium, specialized, and globally inspired products. This evolution creates new opportunities for brands to engage consumers meaningfully and makes discovery an increasingly important part of the shopping journey. Glam Up Fest reflects these shifts, bringing together brands, creators, and consumers on a single platform.'
Global Luxe Beauty Store Launch
Flipkart also launched its Global Luxe Beauty Store at the event, unveiled by actress Janhvi Kapoor. The store offers Indian shoppers access to international beauty products across derma care, fragrances, and K-Beauty, featuring over 100 brands including Calvin Klein, Gucci, Nautica, Eucerin, Medicube, D'Alba, Cetaphil, CeraVe, Beauty of Joseon, SKIN1004, and Tir Tir.
Glam Up Fest 2026: Beauty for Every Moment
The fourth edition of Glam Up Fest was held under the theme 'Beauty for Every Moment', with experiences built around real-life occasions such as weddings, daily workdays, and festive celebrations. The festival featured celebrities including Bhumi Pednekar and Vedang Raina, alongside launches from Honasa Group, Monk and Metal, Plum, and Marico. Attendees explored themed zones like Shaadi Glow, 9-to-5 Chic, Romance Ready, and Neon Nights, with activations spotlighting soft glam, fragrance layering, hair freedom, and futuristic beauty.
The on-ground event will be followed by Flipkart's in-app Glam Up Sale from June 19-27, 2026, featuring limited-time offers, curated collections, new launches, and trend-inspired recommendations across beauty and personal care categories.
Expansion to Non-Metro Cities
To deepen engagement with regional consumers and local creator ecosystems, Flipkart is expanding Glam Up Fest to non-metro cities. The expansion began on June 16 in Guwahati, drawing over 600 content creators who interacted directly with leading beauty brands and Flipkart. Recognizing this strong momentum, Flipkart will organize Glam Up Fests across multiple Tier 2 and Tier 3 cities throughout the year.
This press release is provided by VMPL and is published as received. The Tribune assumes no responsibility for its accuracy or content.
