Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.
NBEMS launches a free 6-month online AI course for medical professionals under Viksit Arogya Bharat. Learn AI basics, ethics & applications. Register now!
Karnataka's Pre-University Board expands digital exam facility to II PU students from 2024-25, offering a choice between pen-paper and online tests. Learn about the new initiative.
Advertising Club Madras invites applications for its Postgraduate Diploma in Advertising (PGDA). Learn strategy, media, digital marketing & more. Contact 8248717152.
YouTube star MrBeast publicly asks brands to let him create their Super Bowl ad, pitching his "amazing" idea. This bold move could reshape creator-led advertising. Read more.
Chanakya National Law University in Patna is organising a three-day certificate course on cyber security and digital forensics from January 9 to 11. The blended mode programme aims to tackle rising cybercrimes. Enrol now!
Ophthalmologist Dr Surbhi Joshi Kapadia labels blue light glasses a scam. Science shows screen light is too weak to cause damage. Discover what truly helps digital eye strain.
A former lecturer in Mangaluru lost Rs 85.6 lakh, while a Brahmavar man lost Rs 15.9 lakh in fake online investment schemes promoted on Instagram. Police have registered cases.
Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
An Udupi man lost Rs 15.95 lakh to a fake e-commerce investment scam advertised on Instagram. The fraudsters posed as 'E BOSS Marketing & Services Company'. Read to learn how to avoid such scams.
IIT Madras Pravartak and France's ENAC launch a joint Aviation Safety Management course for professionals. Applications open until Jan 31, 2026. Strengthen India's aviation safety.
Punjab's experienced teachers with up to 20 years of service protest a mandatory Rs 25,000 bridge course, calling it harassment. Unions demand immediate withdrawal of the order.
Advertout Ventures, led by Bala Suresh Babu and Khush Bavishi, secures Gold at IDMA and Digital Agency of the Year at MADDYS. The agency's performance-led video strategy wins big.
At Quoraverse 2025, marketing leaders reveal how they are balancing AI's power with human creativity, empathy, and strategic thinking to build authentic brand connections. Discover the key strategies.
IIT Kharagpur's Senate greenlights mandatory life skills and optional joy & success courses from Jan 2026 to build student resilience and combat mental health crises. Learn about the curriculum designed from lived student experiences.
Lucknow Race Course dazzled as Golden Boy won the Indianbred category at the Arjun Cup. Spectators in stylish attire enjoyed thrilling races and live music. Read more about the winners and vibrant atmosphere.
Professor Jayashankar Telangana State Agricultural University introduces a pioneering diploma in geriatric care, addressing a critical skill gap. Learn about this new initiative and the planned wellness centre for seniors.
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
House of Abhinandan Lodha breaks real estate norms by selling plots digitally. CMO Saurabh Jain reveals 30% younger buyers, Zepto partnership success, and moving beyond celebrity ads.
A critical review of 'The Great Indian Brain Rot' by Anurag Minus Verma, exploring how digital marketing categories are flattening human thought and creativity in India. Read the full analysis.
Andhra Pradesh's Board of Intermediate Education (BIEAP) achieves a national first by securing NCVET recognition as an awarding body for vocational courses, starting with Sericulture Technician.
Google Mixboard AI solves the 'vague-to-visual' gap for marketers. Learn how this free tool turns abstract campaign themes into full visual directions instantly.
IIEST Shibpur launches a mandatory two-credit well-being and happiness course for first-year students, aligning with NEP 2020. The move aims to ease campus transition and address mental health. Read more.
Punjab Cabinet Minister Baljit Kaur inaugurated Phase-2 renovation, inter-caste marriage incentives & a new SC girls' skill course at Dr Ambedkar Institute, Mohali. Read more about these empowerment initiatives.
Infosys partners with Alva's College, Moodbidri for a unique apprenticeship programme. 75 students earn ₹12,500/month, gain credits & a job guarantee. Read how this model bridges education and industry.
At the EmpowerHER'25 summit in Pune, women entrepreneurs showcased how technology and empathy are merging to drive sustainable business growth. Discover the inspiring stories behind Suta, Dwij, and more.
At EmpowerHER'25 in Pune, women entrepreneurs showcased how technology and human-centric stories drive sustainable businesses. Discover the journeys of Suta, Dwij, and more.
As AI search traffic surges 8x, marketers debate: Is traditional SEO dead, or will it merge with AI optimization? Explore the billion-dollar dilemma shaping digital strategy. Read more.
IIM Udaipur invites applications for its innovative Summer Program in Management (SPM), a 4-week residential course for students and professionals. Apply by May 31!
Jamia Millia Islamia's Centre for Innovation invites applications for short-term courses in AI, Digital Marketing & more. Open to Class 12 pass candidates. Apply now!