India's Growing Loneliness Economy: Paid Safe Spaces

Urban India's loneliness epidemic sparks a new economy. Startups and individuals create paid safe spaces for strangers to connect, from curated dinners to retreats. Explore how isolation is being monetized.

Caste in Indian Advertising: The Missing Narrative

Indian advertising largely ignores caste, despite it structuring the labour economy. As gig platforms grow, this representational gap becomes a business risk. Here's how marketers can navigate this sensitively.

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