The Dalhousie Forest Division will launch a unique anti-chitta campaign on July 9 under the theme “Live for Nature, Not for Drugs,” aiming to raise widespread awareness against the growing menace of chitta and other narcotic drugs while promoting environmental conservation through active public participation.
Campaign Scope and Duration
The campaign, running until August 31, will engage students, youth, and local communities in environmental activities designed to encourage a healthy lifestyle and steer them away from substance abuse. It will cover the entire Dalhousie Forest Division, including 80 gram panchayats, 448 schools and colleges, nearly 30,000 students, all forest ranges, forest blocks, and 48 forest beats, according to Divisional Forest Officer Rajneesh Mahajan.
Building on Previous Initiatives
The initiative builds on earlier community-based programmes such as the “Catch the Young” campaign and the “Salix for Soil” campaign, which have demonstrated that meaningful engagement with nature fosters environmental responsibility, discipline, and positive behavioural change, Mahajan said. More than 30,000 school students have participated in raising forest seedlings under the Catch the Young campaign, while 41,189 Salix poles/posts were planted during 2025–26 to support soil conservation, watershed protection, and ecological restoration.
Planting and Awareness Activities
As part of the new campaign, around 30,000 forest saplings raised by students under the 'Catch the Young' campaign and 50,000 Salix poles/posts, along with other suitable tree species, will be planted. A series of anti-drug awareness activities have been planned, including awareness rallies, plantation drives, nature walks, eco-learning programmes, poster-making, painting, slogan-writing, essay-writing, debates, quizzes, street plays, community pledge ceremonies, and social media campaigns to spread awareness about the dangers of drug abuse.
Goals and Community Involvement
Mahajan said the campaign aims to create widespread awareness about the harmful effects of chitta and other narcotic drugs, encourage young people to adopt healthy and nature-based lifestyles, promote environmental conservation as a means of improving physical, mental, and social well-being, strengthen community participation in combating drug abuse, and help build a greener, healthier, and drug-free society. The forest division has invited individuals, schools, colleges, gram panchayats, eco clubs, mahila mandals, yuvak mandals, NGOs, government institutions, and community groups to join the public movement by registering individually or as groups through a Google Form using the campaign’s QR code.
Campaign Message
The campaign carries the message: “Nature gives us life. Drugs take it away. Every tree planted represents hope.” Participants will also take a pledge to stay away from drugs, protect nature, and inspire others to adopt a healthy, responsible, and environmentally conscious lifestyle.
