The All India Institute of Medical Sciences (AIIMS) in New Delhi has issued a comprehensive set of social media guidelines for its students, faculty, and staff, explicitly warning against the misuse of the institute's name and logo. The guidelines, released on March 28, 2025, aim to regulate online conduct and protect the institution's reputation.
Key Provisions of the Guidelines
According to the official circular, all individuals associated with AIIMS Delhi are prohibited from using the institute's name, logo, or any official insignia on personal social media accounts without prior written authorization. This includes profile pictures, cover images, and usernames that may imply official representation.
The guidelines further state that any content posted on social media that could be perceived as representing AIIMS must be clearly disclaimed as personal views. Violations will result in disciplinary action, including potential termination of employment or expulsion for students.
Scope and Applicability
The rules apply to all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. They cover not only current students and staff but also contractual workers and visiting faculty. The institute emphasized that these measures are necessary to prevent misinformation and unauthorized use of its brand.
In a statement, AIIMS Delhi's administration said, "These guidelines are essential to maintain the integrity and trust associated with the AIIMS name. We urge everyone to adhere to them strictly."
Penalties for Non-Compliance
First-time offenders may face a written warning, while repeated violations could lead to suspension or revocation of access to institute resources. In severe cases, legal action under the Information Technology Act, 2000, may be pursued. The guidelines also require all existing social media accounts that reference AIIMS to be reviewed and modified within 30 days.
This move comes amid growing concerns over the spread of unverified medical advice and false claims attributed to AIIMS on social media. The institute has previously dealt with instances where individuals posed as AIIMS doctors or researchers online.
Reactions and Implementation
Student bodies have expressed mixed reactions. Some appreciate the clarity, while others worry about restrictions on academic freedom. The institute plans to conduct workshops to educate stakeholders about the guidelines.
