Google Renames London HQ 'Platform 37', Launches AI Exchange Public Space
Google Renames London HQ 'Platform 37', Launches AI Space

Google's London Headquarters Gets New Name 'Platform 37'

Google has announced the renaming of its London headquarters to Platform 37, a name that cleverly references both the building's physical location and a pivotal moment in artificial intelligence history. According to Google DeepMind CEO Demis Hassabis, the new name honors the facility's proximity to King's Cross railway station while simultaneously paying tribute to Move 37 - the groundbreaking move made by the AI system AlphaGo during its historic 2016 match against Go champion Lee Sae-Dol.

The Significance Behind Platform 37

In a detailed blog post, Hassabis explained that Move 37 represents a watershed moment in AI development. During the complex strategy board game of Go, AlphaGo made an unexpected move that human experts initially dismissed as a mistake. However, as the match progressed, this unconventional decision proved to be a turning point that ultimately led to AlphaGo's victory against the world champion.

This moment has since become symbolic of AI's evolving capabilities and has accelerated Google's efforts to apply artificial intelligence to various scientific challenges including:

  • Advanced materials discovery
  • Fusion energy research
  • Mathematical reasoning systems
  • Biological and medical applications

Architectural Innovation and Sustainable Design

The Platform 37 building features a unique hung architectural structure that creates a flexible interior workspace completely free of columns. This innovative design allows Google teams to adapt the space dynamically for different types of work and collaboration needs.

The facility incorporates several sustainable elements:

  1. A rooftop garden developed in collaboration with the London Wildlife Trust and London Borough of Camden
  2. Biodiversity support systems integrated throughout the property
  3. Panoramic city views from elevated green spaces
  4. Energy-efficient systems and sustainable construction materials

The building was designed by renowned architects Thomas Heatherwick and Bjarke Ingels, combining aesthetic appeal with environmental responsibility.

The AI Exchange: Public Engagement with Artificial Intelligence

Alongside the headquarters announcement, Google revealed plans for The AI Exchange, a public space dedicated to helping visitors understand artificial intelligence and its societal impact. This ground-floor facility will open later this year and will feature:

  • Free educational programs about AI technology
  • Interactive exhibitions demonstrating AI applications
  • Cultural events focused on artificial intelligence discussions
  • Community-focused engagement opportunities

The initiative represents Google's commitment to making AI more accessible and understandable to the general public while fostering meaningful conversations about technology's role in society.

Future Plans and Team Integration

Google confirmed that teams from Google DeepMind and other Google divisions will begin moving into Platform 37 during the summer months. Hassabis described the building as more than just an office, characterizing it as a monument to science and intelligence where multidisciplinary teams will collaborate on groundbreaking AI research.

Our multi-disciplinary teams will work together here to achieve the next world-changing breakthroughs like AlphaGo, pioneering the path towards artificial general intelligence to build a better future for the benefit of everyone, Hassabis noted in his statement.

The combination of Platform 37's innovative workspace and The AI Exchange's public engagement initiative positions Google's London presence as both a research hub and a community resource for artificial intelligence development and education.