Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.
Saudi Arabia's strict alcohol ban, a cornerstone of its laws, traces back to a shocking 1951 murder involving a Saudi prince. Discover the full story behind the prohibition that shaped the kingdom for decades. Read more.
India's guidelines to curb surrogate ads for alcohol & tobacco face indefinite delay due to legal hurdles under Consumer Protection Act. Industry seeks clarity as health experts warn of risks.
Advertising Club Madras invites applications for its Postgraduate Diploma in Advertising (PGDA). Learn strategy, media, digital marketing & more. Contact 8248717152.
Humans aren't alone in enjoying alcohol. Discover three wild animals, including Vervet monkeys and fruit flies, known to consume fermented foods and their fascinating behaviours. Read more.
Explore India's dry states like Gujarat, Bihar, and Nagaland where alcohol is banned. Learn about the constitutional directive, historical bans, and unique state laws shaping prohibition.
OpenAI is reportedly exploring ad integration in ChatGPT, potentially tapping into user conversations as an 'advertising goldmine'. Could this challenge Google and Meta? Read more.
Hangxiety is a real brain reaction to alcohol, causing anxiety the next day. Learn the science behind GABA, cortisol, and blood sugar drops, and discover who is most vulnerable and how to prevent it.
Health experts from Artemis Hospitals warn no alcohol is completely safe this festive season. Learn safe limits, beer vs wine facts, and post-party detox tips.
New research reveals even 9 grams of alcohol daily increases buccal mucosa cancer risk by nearly 50%. Local liquor poses a higher threat. Learn the facts.
India's advertising landscape pivots decisively to digital, with a 149% surge in impressions in 2025. E-commerce leads the charge as TV ad volumes fall 10%. Discover what this means for brands and agencies.
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
A major review finds moderate drinking increases cancer risk, with frequency and amount both mattering. Risk is higher for certain groups. Read more.
The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.
Jain University's Centre for Media Studies launches a new-age branding program, blending storytelling with strategy to create future-ready professionals. Discover how they're reshaping advertising education.
A Reuters investigation uncovers that Meta generated billions from scam ads, mainly from China, despite internal warnings. Read the full report on the controversy.
Internal Meta documents show billions in revenue from Chinese scam ads on Facebook & Instagram. The company knew but scaled back enforcement. Read the full investigation.
Multiple Gurgaon liquor shops under probe for smuggling now face complaints for serious excise policy breaches, including illegal advertising and selling below MRP. Lawyer demands sealing and license suspension.
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
Simkot village in Pithoragarh introduces strict community penalties, including Rs 50,000 fines and social boycott, to fight rising alcohol consumption and smuggling, aiming to protect youth and families.
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
Neuroscientist Robert Love reveals 3 supplements that help protect your brain from alcohol's neurotoxic effects. Learn about activated charcoal, selenium, and L-Tyrosine with Lion's Mane for smarter drinking habits.
Former alcoholic Corey Warren reveals blackouts indicate serious alcohol problems. Learn warning signs of alcohol overdose and how to cut down drinking for better health.
Mixing alcohol with common medications can turn deadly. Learn which drug combinations pose serious health risks and why your liver pays the price. Stay informed!
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.